Adam Ferrier is a Consumer Psychologist and Managing Partner of Naked Communications. Adam left university with degrees in Commerce and Psychology and, by a strange twist of fate, began his career as a forensic psychologist. Adam worked in a maximum security country prison as well as private practice, assessing levels of danger and management needs of inmates. He then made the natural move to marketing consultancy, working for Added Value and becoming increasingly interested in opinion-leading consumers, popular culture and the world of cool. He completed his Clinical Psychology thesis in ‘Identifying the underlying constructs of cool people’, and became a global cool hunter for clothing and beverage companies.
Adam further immersed himself in the world of advertising by moving to Saatchi & Saatchi as
a Strategic Planner. In 2004 Adam moved to become a founding partner of Naked Communications in Australia.
