You only have to leaf through his latest catalogue to taste Jeremy Moon’s passion for New Zealand, and he’s equally passionate about his multi-million dollar business. At just 25 years of age he founded what has become New Zealand’s leading outdoor clothing producer and exporter, selling the 100% New Zealand merino wool Icebreaker, an outdoor clothing system built from pure New Zealand merino wool. Jeremy’s Wellington-based team has grown from 1 to 100 people, and the company has offices in Melbourne, Hamburg, Portland and Sun Valley, USA. Icebreaker is distributed to over 2000 outdoor and snowsports stores in 30 countries across Europe, Asia, Australasia and North America.
Sales have increased over 1000% in the last four years. Icebreaker’s brand and design led culture has earned major local and international awards and is an example of a new business model that is creating an iconic international brand.
