Mention the word ‘magazine’ and most people think about weekly glossies that gossip about the rich and famous or expose the love child of some sports star. But how many people think of magazines as an art form? We at mag nation do. The impact that newer titles like Frankie, Yen, Empty, Dumbo Feather and Wooden Toy are having on the design-savvy wannabes who have such an impact on popular culture cannot be underestimated. Magazines with attitude are increasingly winning the battle for consumer attention. The importance of cult appeal and word of mouth street credibility has never been higher. Ask the aficionados of the magazine Monster Children what it is about and most of them don’t have a clue. And yet they all come flocking in droves the moment a new issue is released. It is the art that baffles and excites
us, while keeping us on our toes.
