agIdeas 2011 International Design Week. 1 to 5 May

agIdeas 2011 International design week began its 21st year with an additional day and a new venue. Taking place from May 1 to 5 in Melbourne, Australia, 12 events including two new ones, attracted over 10 000 students, lecturers and professionals.

Exploring the theme ‘design is difference' agIdeas continues to be one of the largest and most prestigious creative events in the world, dedicated to the differences within design and the differences that design can make to the world.

The main aim of The Design Foundation is to promote design driven innovation through agIdeas to a wide range of creatives from Australia and the world.

In 2011 the Design Foundation continued to deliver valuable programs through agIdeas that were designed to educate, create conversation, help develop business advantage, strengthen the design workforce and inspire emerging designers and design students.

agIdeas 2011 presented 42 speakers across 12 events who represented a broad range of creative industries that included:

illustration, graphic design, typography, wayfinding, 3D advertising, virtual entertainment, film, photography, cartooning, character arts, advertising, industrial design, sculpture, branding, architecture, urban design, millenary, choreography, web design and lighting design.

The agIdeas program is carefully crafted every year in order to create a perfect marriage between a range of uniquely different disciplines. Presenting the best in traditional techniques alongside the most current and innovative new technologies, has become one of the major draw cards of the event.

Again, the attendance at agIdeas 2011 was exceptional with sell out events across the five days. The two new events, agIdeas Next and Design Research Lab explored new territory for the agIdeas and engaged a whole new audience. Primary school aged children and academic researchers were the targets of these events respectively and both were very successful.  

Thank you to all who participated, our generous speakers, our tireless sponsors, our enthusiastic committee, the incredible Design Foundation team ad our fearless leader Ken Cato. Thank you to all our supporters in the academies and design studios. And thank you to all our attendees. We look forward to amazing you all again next year.