The Design for Business: Research program presents rigorous academic research examining the role of design in building competitive business advantage. We believe that design led innovation offers strategic advantage that can lead to improved productivity and increased economic prosperity, whether it refers to the development of new business platforms, communication strategies, products or services.
The program is committed to providing an annual platform for researchers in the region. Its aim is to be collegiate and to provide a relevant and meaningful resource to the research community.
By encouraging discourse on design and its benefits to business, we help our stakeholders to further understanding about the role of design in creating value. The material presented at this conference is published globally via Intellect Books and the University of Chicago Press.
Initiated in 2011, this trans-disciplinary conference invites researchers and professionals from Australia and around the world to present their latest studies on the intersection of design and business. All submissions are subjected to a rigorous peer review by a panel of over 100 internationally acclaimed experts.
Design for Business: Research Conference conducted in Melbourne is a key event at the annual Melbourne International Design Week. The program is presented by agIdeas with the State Government of Victoria and in association with Design Matters and Swinburne University of Technology, with support from major Australian universities.