agIdeas 2013 research conference

This event is a one day conference that provides design and business researchers, educators and practitioners with the opportunity to present peer-reviewed design research papers. Under the guidance of the Research Conference Advisory Board, a panel of experts at the top of their fields, this program will continue to evolve and develop. A panel of independent and internationally recognised experts will be invited to perform a rigorous review process of the submissions.

agIdeas 2013 Research Conference, Design for Business is pleased present papers that examine the role of design in building competitive advantage.

Keynote presentations

Per Mollerup, Swinburne University of Technology, Denmark

Dan Formosa, Smart Design, USA

Research Papers

‘Ethicalization’ and Greenwashing: Business, Sustainability and Design

The Competitive Battleground of Colours, Logos and Taglines in Brand Identity

Collaborating with Design Consultancy firms for Effective Strategic Decision-Making in New Product Development

Design as a Strategic Resource: Adding Value to Business and Industry

Typography and Research-led Design Practice

Designing Competitive Edge Through Job Ads: A Content Analysis of SEEK.com.au

Allocating the Consumer Research Budget: Trying Out the New or the Tried and True?

Role for Design in Building Public Value: The Case of The Australian Taxation Office

Date

Tuesday 30 April

Time

9.00am to 5.00pm Presentations
5.00pm to 6.00pm Networking Drinks
Networking drinks held in conjunction with the Design Management Institute's Night Out, at Riverland Bar, Federation Square.